General Mills Vs. Kellogg’s Cereal Wars

General Mills and Kellogg’s are fighting a Cereal War and we get to reap the delicious benefits!

Back in January, General Mills released a new cereal called Lucky Charms Frosted Flakes.  It was a mash-up of, well, Lucky Charms and Frosted Flakes.  But,  General Mills doesn’t actually make Frosted Flakes, Kellogg’s does.  General Mills just took advantage of the fact that “frosted flakes” can work as a generic term, and made their own version to go with the Lucky Charms marshmallows.

Well, it took Kellogg’s almost a full year, but they just got their revenge.  They just announced Honey Nut Frosted Flakes, which LOOKS like a mash-up of Honey Nut Cheerios and Frosted Flakes.  Except, yep, General Mills owns Honey Nut Cheerios.

Honey Nut Frosted Flakes are scheduled to hit stores either later this month or early January.

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