Inspired by the State Fair of Texas, Borden is releasing 3 limited-edition flavored milks.
The unique flavors include Blueberry Cobbler, Banana Taffy, and Cotton Candy. The milks will first be available for sampling at the Texas State Fair from October 14-20 and will be available for purchase in 16 oz. bottles in Dallas, Houston, Louisiana, Mississippi, and Alabama.
“We are excited to return to the Fair and give our neighbors a glimpse into the Borden innovation lab to sample some unique new milk flavors,” said Borden Chief Marketing Officer Joe DePetrillo. “The company is focusing on innovation driven by consumer insights, and these flavors were actually selected through a voting process among Borden’s social media fans this summer.“