‘White Claw’ Working Around The Clock to Increase Supply After Shortage Complaints

The surging popularity of the alcoholic beverage ‘White Claw‘ has led to a nationwide shortage and in some places, full sellouts!

 

In an emailed statement, Sanjiv Gajiwala, senior vice president of marketing at White Claw said, “We are working around the clock to increase supply given the rapid growth in consumer demand. In the meantime, we have been allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position.”

 

According to Business Insider, White Claw has seen ‘triple-digit growth’ since hitting store shelves.

 

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