Burger King’s latest ad shows a time-lapse video of a Whopper growing mold.
The video, while not particularly appetizing, is said to demonstrate that Burger King doesn’t use artificial preservatives, colors, or flavors and Whoppers will grow mold like other fresh foods when aged.
It’s a shot at McDonald’s, since there have been a few examples of burgers lasting years because of the preservatives used.
However, we’re not so sure this was the wisest approach. What do you think?