Sesame Street Cereal Coming Soon

General Mills has announced a Sesame Street Cereal is coming soon.


The new cereal will appear on store shelves in January and will feature two varieties:  berry flavor with number-shaped pieces and cinnamon flavor with letter-shaped pieces.  The back of the box will open like a book and will feature short stories with Elmo.

“We are thrilled to team up with Sesame Street, to launch cereals with key nutrients, delicious flavors, and playful learning opportunities to make breakfast that much more meaningful for parents and kids alike,” said Hillary Balma, Senior Brand Manager, General Mills. “We know that breakfast can be challenging for parents who are struggling to find foods that offer both the nutrition and the fun flavors kids want.”



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