Taco Bell is Testing a Subscription Service

Taco Bell is testing out a subscription service that would give you 1 “free” taco each day.


The “Taco Lover’s Pass” requires customers to download the Taco Bell app, and sign up for a subscription – which costs about $5 – $10 per month, depending on the location.


Subscribers can redeem one “free” taco each day of the month.  The options include Crunchy Taco, Spicy Potato Soft Taco, Crunchy Supreme Taco, Soft Supreme Taco, Doritos Locos Taco, and a Doritos Locos Taco Supreme.


The individual tacos cost between $1.39 – $2.39, so subscribers would have to visit Taco Bell 3 – 7 times a month to break even.



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